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Shmaltz Brewing Company was established in 1996 by proprietor Jeremy Cowan. Begat as an experiment for Chanukah, Cowan launched his award-winning line of HE'BREW Beers with the production of 100 cases hand bottled, hand labeled and hand delivered to San Francisco Bay Area shelves out of the trunk of his Grandmother's Volvo. In 1997, Shmaltz moved the production of HE'BREW Beer to Anderson Valley Brewing Company (at the time named one of the Top Ten Breweries in the World) and expanded distribution to Chicago and New York. Cowan's creations quickly attracted an exuberant cult following with its dedication to delicious beer and delicious shtick.

In 2003, Shmaltz Brewing introduced 6-packs and moved its production East to the craft beer pioneers at Mendocino Brewing Company's facility in Saratoga Springs, NY. For their 10th anniversary Shmaltz introduced their critically acclaimed 22 ounce line of HE'BREW Beers: Origin Pomegranate Strong Ale, Bittersweet Lenny's RIPA (tribute beer to the late comedian Lenny Bruce), and Jewbelation, brewed in New York under the brewing mastery of Paul McErlean. HE'BREW Beer is now available in over 25 states through over 30 wholesalers at more than 1,500 retail and specialty shops including Beverages & More, Whole Foods, Total Wine, select Krogers, and Cost Plus.

Over the past five years (2003-2008), Shmaltz Brewing Company has achieved over 1000% growth with projected annual sales for the coming 2009 estimated at over $2 million. No longer a one-man operation, Shmaltz recently expanded to seven official employees plus a dedicated tribe of interns and has sold over five million bottles to date. HE'BREW Beer's new 2009 offerings include Rejewvenator (Spring '09, date-infused Dopplebock/Belgian dubbel) and the latest installment of their award-winning extreme Chanukah seasonal, Jewbelation Bar Mitzvah (celebrating their 13th year of brewing innovative and spectacular quality offerings).

Summer 2008 marked the official national launch of their new line of craft brewed lagers under the Coney Island brand. Inspired by the spirit, the history, and the future of America's Playground, Shmaltz Brewing released its Coney Island Craft Lagers� in association with the arts organization Coney Island USA, a 501(c)3 Non-Profit. A portion of its proceeds directly benefits Coney Island USA. The line features its self-titled debut offering, Coney Island Lager, and four hybrid styles combining traditional Lager yeast and brewing techniques with new American craft beer flavor and personality: Sword Swallower�, Albino Python�, Human Blockhead� (March - June 2009) and Freaktoberfest� (Halloween 2009).

In December 2008, the Brooklyn Chamber of Commerce presented Shmaltz Brewing with a "2008 Distinguished Business Award," recognizing their new line of Coney Island Craft Lagers� as substantial dedication to promoting a positive image of the borough as an ideal place to live, work and play. Shmaltz's Coney Island Lager� is currently the exclusive beer at the MOMA Sculpture Garden in New York City. Their top-selling Genesis Ale is part of the "Being Jewish" exhibition at the new Contemporary Jewish Museum in San Francisco, CA.

Proprietor Jeremy Cowan is active giving presentations at top ranking extreme beer festivals, community events and non-profit organizations on How It Took 12 Years, Radical Jewish Brewing, and Sideshow Freaks To Make Shmaltz Brewing a National Success. He has recently spoken at Denver's Great American Beer Festival and has appeared alongside such beer luminaries as Jim Koch of Boston Beer Company (Sam Adams), Sam Calagione from Dogfish Head Brewing, and Matt Cohen of Magic Hat Brewing Company. He continues his involvement within the Jewish community hosting events in connection with the Jewish Federation, Birthright Israel and on-campus Hillel, and Jewish Community Centers around the country. Shmaltz has participated in several high profile fundraising events including "Homage to Lenny Bruce & Free Speech" which featured comedians Sarah Silverman and Lewis Black. In connection with each Chanukah season, Shmaltz hosts their annual challenge "Chanukah vs. Christmas: The Battle Royale of Beers" in national markets including NYC, San Francisco, Seattle, Portland, Washington DC, Philadelphia, Atlanta, Baltimore and others.

After 12 years of wandering the American land of milk and honey, Shmaltz's exceptional craft beers have become a pop cultural phenomenon appearing in The New York Times, CNN Headline News, The Onion, Beer Advocate Magazine, Celebrator Beer News, The Today Show, Bravo, NPR's "Weekend Edition," New York Magazine, Newsweek, Elle, SELF, Men's Health, BUST, Playboy, Associated Press, Reuters, MSNBC, San Francisco Magazine, The Jerusalem Report, New York Jewish Week, Who Wants to Be a Millionaire, and Forbes.com.

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